Last updated: September 25, 2025

Fundamental Foot Care, PPLC (“Fundamental Foot Care,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website, communications, and any services that link to this Policy (collectively, the “Services”).

Legal entity & contact: Fundamental Foot Care, PPLC. Email: info@fundamentalfootcare.com. Location: Maine, United States.

By using our Services, you agree to this Policy. If you do not agree, please do not use the Services.

 

1. Information We Collect

a) Information you provide directly: Contact details such as name, email, phone number, mailing address. Appointment and service information such as requested services, preferred dates and times, messages you send us, and intake forms. Payment details are handled by Stripe, and we do not store full card numbers. Testimonials, inquiries, and survey responses.

b) Information collected automatically: Usage data such as pages viewed, links clicked, referring and exit pages, and time on site. Device and log data such as IP address, browser type, device identifiers, and operating system. Cookies and similar technologies used for functionality, analytics, and if enabled, marketing.

c) Information from third parties: Analytics and ads partners including Google Analytics 4 and Meta Pixel provide aggregated insights about visitors. Scheduling, forms, and payment tools you choose to use through our site. If you share health related details when contacting us, we treat them as personal information under this Policy unless HIPAA applies as described in Section 9.

 

2. How We Use Information

We use information to provide and improve our Services and customer support, schedule appointments and communicate with you, process payments and manage billing via Stripe, send administrative messages and with your consent or as allowed by law, marketing communications that you can opt out of at any time, monitor website performance, debug, prevent fraud or abuse, measure and improve marketing effectiveness through Google Analytics 4 and if enabled, Meta Pixel, comply with legal obligations, and enforce our terms.

 

3. Legal Bases for EEA and UK Visitors

Where applicable, we rely on legitimate interests such as site security and service improvement, consent such as certain marketing and analytics, contract to provide requested services, and legal obligations.

 

4. Cookies and Tracking

We use cookies and similar technologies to operate the site, remember preferences, analyze usage, and if enabled, support advertising and retargeting. Google Analytics 4 helps us understand site usage. You can use Google’s opt out tools and adjust your ad settings in your Google account. If enabled, Meta Pixel may use cookies and pixels to show ads based on your visits and to measure ad performance. You can adjust ad preferences in your Meta account and use industry opt outs such as NAI or DAA. You can also manage cookies in your browser settings. Disabling some cookies may affect site performance. Our site does not respond to Do Not Track signals.

 

5. Sharing of Information

We do not sell your personal information. We share only as needed with service providers and processors for hosting, analytics through Google Analytics 4, advertising measurement through Meta Pixel, email or SMS, scheduling, and payment processing through Stripe under confidentiality and data protection terms, as part of a merger, acquisition, or asset sale, to comply with law, court orders, or protect rights, safety, and security, and with your direction or consent.

 

6. Data Retention

We keep personal information only as long as necessary for the purposes described above, to comply with legal obligations including tax, accounting, and healthcare recordkeeping where applicable, resolve disputes, and enforce agreements. Retention periods vary by record type and applicable law.

 

7. Your Choices and Rights

Opt outs: For marketing emails or texts, use the unsubscribe link or reply STOP for SMS, or email info@fundamentalfootcare.com. For analytics and ads, manage cookies in your browser and use Google’s and Meta’s preference or opt out tools.

United States state privacy rights: Residents of certain states such as California, Colorado, Connecticut, Utah, and Virginia may have rights to access, correct, delete, or limit certain uses of personal information, and to opt out of targeted advertising or sales. We do not sell data as defined by these laws. To exercise rights, email info@fundamentalfootcare.com and specify your state of residence. We will verify your request as required by law.

EEA and UK rights: Where applicable, you may have rights to access, correct, delete, or restrict processing, request portability, and object to certain processing. You may also contact your data protection authority. To submit a request, email info@fundamentalfootcare.com.

 

8. Security

We use administrative, technical, and physical safeguards designed to protect personal information. Stripe is PCI compliant for card processing. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

 

9. Health Information and HIPAA

Fundamental Foot Care provides medically based foot care and complies with HIPAA where applicable. When we act as a HIPAA covered entity or business associate, your protected health information is governed by our Notice of Privacy Practices, which is provided to clients during intake. Information collected on our public website that is not protected health information is handled under this Privacy Policy.

 

10. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact info@fundamentalfootcare.com and we will delete it.

 

11. Third Party Links and Tools

Our Services may link to third party sites or integrate third party tools such as scheduling, maps, and video players. Their privacy practices are governed by their own policies.

 

12. International Transfers

If you access the Services from outside the United States, your information may be processed in the United States and other countries that may have different data protection laws than your country of residence.

 

13. Changes to This Policy

We may update this Policy from time to time. The Last updated date reflects the latest revision. Significant changes will be posted on our website and become effective when posted unless otherwise stated.

 

14. Contact Us

Questions or requests regarding this Policy or your personal information: info@fundamentalfootcare.com. Governing Law: This Policy is governed by the laws of the State of Maine, without regard to conflict of laws rules.